Based mostly in 2016, 17:17 by Simmi Saboo has quickly superior from a humble enterprise proper right into a celebrated label that masterfully combines Indian heritage with updated aesthetics. Acknowledged for her expertise in graphic and digital prints, Simmi Saboo’s label 17:17 brings a latest technique to traditional magnificence, infusing it with stylish aptitude to captivate within the current day’s discerning, style-conscious viewers.
Saboo’s meticulous consideration to component and dedication to cultural artistry have positioned the mannequin as a novel voice all through the Indian pattern commerce. By reinterpreting heritage parts with cutting-edge designs, she crafts gadgets that honour customized whereas aligning with forward-thinking pattern sensibilities.
The label gives a refreshing deal with updated Indianwear, seamlessly mixing intricate gold embroidery with vibrant digital prints to create a selected fusion of ethnic magnificence and classy vogue. The product assortment spans quite a lot of thoughtfully designed gadgets, from flowing saree robes and relaxed lehenga cholis to fashionable kurta models, each crafted using opulent supplies akin to silk and delicate tissue.
Saboo’s imaginative and prescient for the label is rooted in comfort dressing – an ideal she champions from conceptualisation to the final word ranges of sourcing and manufacturing, with the aim of creating a bespoke assortment that celebrates physique selection and gives a flattering match for all physique sizes and kinds.
Acknowledged for its boho-inspired silhouettes, 17:17 strikes a really perfect steadiness between free-flowing magnificence and refined sophistication. Each garment embodies simple vogue, meeting the fashionable demand for pattern that is every fashionable and easy to placed on.
“Our artform is conventional Bohemian paired with sheer COMFORT. We promote comfort packed inside the gracious free-flowing silhouettes to take you on a spin whereas the versatile assortment at 17:17 signifies our endearing love for pure supplies and breezy designs.” the designer states.
17:17’s collections fantastically mix bohemian influences with the rich heritage of Indian art work varieties akin to Pichwai, Gondal, Bandhej and Mandala designs. Every bit is a storytelling canvas, crafted from pure materials and styled with breezy, simple magnificence, celebrating these timeless traditions by the use of stylish, wearable art work.