American apparel agency Guess Inc. has entered proper right into a strategic long-term partnership with Tata Group’s ecommerce platform, Tata CLiQ, to launch Guess Jeans in India.
By way of this new partnership Guess Inc., which presently operates its Guess mannequin in India by means of its subsidiary Guess India Pvt Ltd, is able to develop the retail presence of Guess Jeans throughout the nation, with Tata CLiQ serving as a result of the mannequin’s official retailer in every brick-and-mortar outlets along with on-line.
The partnership between Guess Inc. and Tata CLiQ will also be important in broadening distribution channels and advancing Guess Jeans’ plan to determine a nationwide retailer group, marking a key milestone for Guess Inc.
“As the next step in our world improvement initiative for Guess Jeans, we rely on a rapidly growing and prosperous partnership with Tata CLiQ, which is part of the Tata Group in India,” talked about Nicolai Marciano, chief new enterprise enchancment officer at Guess Inc., who moreover conceived and launched the mannequin Guess Jeans, in a press launch.
“Our mannequin’s legacy, heritage, and progressive outlook on denim, paired with the native information and expertise of Tata Group, assure a sturdy and enduring partnership. Guess Jeans will complement and create vital incremental improvement in India for the Guess Inc. portfolio by concentrating on a model new purchaser with accessible pricing, an off-the-cuff aesthetic, and a up to date communication method.”
“We’re assured that the reimagined Guess Jeans mannequin, accompanied by our progressive Guess Airwash know-how, has long-term potential contained in the Indian market,” added Marciano. Commenting on the model new partnership, Gopal Asthana, CEO of Tata CLiQ, talked about, “At Tata CLiQ, our mission is to companion with renowned world producers that align with the aspirations and needs of consumers throughout the nation.”
“We’re thrilled to be the favored companion of Guess Jeans for his or her India launch. With our shared imaginative and prescient of bringing modern merchandise and progressive procuring experiences to consumers, at Tata CLiQ, we’re devoted to offering an elevated mannequin experience all through fully totally different channels. We look forward to establishing and rising the mannequin by strategically bolstering its omnichannel presence all through the nation,” concluded Ashtana.
Guess Jeans targets to grab the spirit of California by providing timeless wardrobe staples, from denim to outerwear. Offering quite a few varieties for men and women, every bit incorporates a combination of conventional attraction with a up to date edge. Primarily based in 1981, Guess revolutionized denim jeans with the introduction of stone washing. Then, in 2024, Marciano and Guess Jeans partnered with Jeanologia to develop Guess Airwash, a sustainable reply that replaces water and pumice stones in stone washing with air and bubbles, lowering water and energy use.
Summary
- Guess Jeans companions with Tata CLiQ for India launch, growing retail presence by means of every on-line and brick-and-mortar channels.
- The partnership targets to broaden distribution and arrange a nationwide retailer group in India, a key milestone for Guess Inc.’s world improvement.
- Guess Jeans will leverage Tata CLiQ’s expertise and omnichannel capabilities to provide accessible pricing, an off-the-cuff aesthetic, and a up to date communication method to a model new purchaser base in India.