Denim mannequin Lee has launched a model new product platform beneath the establish Lee X, which is geared in route of serving to males uncover probably the greatest match and trendy designs.
Encompassing a model new capsule assortment, the Lee X platform builds on Lee’s best-selling Extreme Motion line for males, which launched stretch supplies and versatile waistbands to males’s denim 9 years previously. The model new Lee X capsule shows these choices and gives new ones that enhance comfort and the final effectivity of the denim.
Among the many key choices of the gathering embody an updated gusset for movement, premium supplies with TruTemp 365 experience and moisture-wicking properties, and utilizing additional conscious particulars, resembling patches constructed from recycled apple skins.
“We’ve been working tirelessly creating Lee X to ship game-changing innovation to our consumers, so I’m excited to see these merchandise accessible available in the market,” talked about Jimmy Shafer, worldwide vp for Lee, in an announcement.
“The jeans are constructed on a foundation of effectivity supplies nevertheless engineered to retain that true denim actually really feel. And the casual pants are extraordinarily versatile; you’ll must placed on them in every single place. I’m assured that Lee X is making a model new value equation accessible available in the market and that these sorts will develop to be new favorites of our current loyalists whereas attracting new consumers to the mannequin.”
The model new Lee X range is in the marketplace in three completely completely different bottom collections, with complementing tops beneath the Lee X Shirts assortment. This comprises the Lee X Switch assortment, designed for movement with the ultimate phrase match for all-day placed on, the Lee X Delicate Denim assortment, with distinctive comfort, and the Lee X Lite Non-Denim, synthetic pants with most comfort and breathability.
The model new Lee X Switch and Lee X Delicate collections in the intervening time are on the market on-line at Lee.com and Amazon.com, with the Lee X Lite assortment launching in spring 2025. Prices for the gathering start at 40 {{dollars}} for tops and 50 {{dollars}} for bottoms.
Summary
- Lee launches Lee X, a model new platform specializing in males’s denim with enhanced match and trendy designs.
- Lee X choices fashionable particulars like updated gussets, TruTemp 365 experience, and recycled provides.
- The gathering comprises three bottom strains (Lee X Switch, Lee X Delicate Denim, Lee X Lite) and coordinating tops, on the market on-line and ranging from $40-$50.