Primarily based in 2019 by Karan Singh, Aristobrat brings fairly priced luxurious to males’s fashion, with a mission to redefine modern style by the use of its capsule collections. It emerged from Karan’s imaginative and prescient to bridge the opening inside the Indian market for accessible luxurious fashion. With a background in finance, Karan transitioned to the fashion commerce after recognising the dearth for fairly priced luxurious decisions. With a take care of versatile requirements, Aristobrat elevates regularly menswear with understated sophistication. Whereas its core viewers have been males aged 23 to 37, Aristobrat has simply currently attracted a rising number of prospects aged 37 to 46.
Aristobrat’s key product courses embody shirts, priced between Rs. 1,990 to Rs. 2,990, acknowledged for his or her superior top quality and match. Its trousers, Tjamas and transit pants differ from Rs. 2,190 to Rs. 2,790, offering every comfort and magnificence. T-shirts, along with conventional and polo sorts, are priced from Rs. 999 to Rs. 1,890. Shackets, designed for warmth and magnificence, might be discovered at Rs. 2,990, whereas its new assortment of boxers, offering closing comfort, is priced at Rs. 1,290.
In an distinctive dialog with Apparel Sources, Karan Singh discusses regarding the menswear traits which will have an effect on shopping for decisions for S/S ’25 season.
AR: Highlight a lot of the best-selling merchandise inside the current season and the weather that contributed to their success.
KS: Among the many best-selling merchandise this season embody shackets, polo T-shirts and trousers. Their success is perhaps attributed to their high-quality supplies, accessible worth elements and noteworthy versatility. Shackets combine the development of a jacket with the comfort of a shirt, good for layering in varied local weather conditions. Polo T-shirts are timeless classics that work properly for every casual and semi-formal occasions, on the market in various colours and sorts. Trousers combine style and efficiency, offering comfort and sturdiness whereas transitioning seamlessly from office to eveningwear. This combine has made these merchandise a favourite amongst clients.
AR: What strategies does Aristobrat make use of to make menswear fashion further fairly priced for a broader viewers at an accessible worth degree with out compromising on top quality?
KS: Aristobrat ensures menswear fashion stays fairly priced whereas upholding top of the range by the use of a lot of strategic approaches. By deciding on premium provides like delicate cotton and textured knits, we assure comfort, sturdiness and magnificence. Furthermore, we use TENCEL™, a material imported from Lenzing, to make sure the very best top quality. Our dedication to zero compromise on top quality ensures that every garment meets the very best necessities of timeless magnificence and craftsmanship.
AR: What, in line with you, is driving consumption in males’s fashion courses inside the Indian market? What are the rising shopper preferences or traits impacting shopping for decisions for menswear in Spring/Summer season 2025?
KS: The consumption in males’s fashion courses inside the Indian market is primarily pushed by elevated disposable earnings, as further males in the intervening time are ready to spend on fashion and opulent devices. World publicity by the use of journey and digital media might be significantly shaping native tastes and preferences, as Indian males draw inspiration from worldwide fashion scenes. Furthermore, the have an effect on of social media platforms like Instagram and Pinterest has heightened consciousness and curiosity in fashion traits and personal style.
AR: What are the optimum worth elements for menswear gadgets that Aristobrat is engaged on inside the Spring/Summer season 2025 season? Are there specific worth elements that you simply simply think about will perform properly inside the upcoming season? Why?
KS: We think about that sustaining worth elements between Rs. 1500 to Rs. 2000 is usually useful. However, primarily based totally on our experience, positive worth ranges can have an effect on purchaser notion and shopping for behaviour.
Now we have now seen that pricing merchandise between Rs. 2000 – Rs. 2500 does not deter our prospects; the reality is, it is a differ they uncover fairly priced. Moreover, when merchandise are priced above Rs. 2300 or Rs. 2400, prospects generally tend to purchase further devices in a single order compared with when prices are lower, corresponding to spherical Rs. 1500. Mainly, a greater worth degree usually correlates with a much bigger shopping for basket.
On account of this reality, we uncover that the optimum worth differ for any product is between Rs. 2400 to Rs. 2700. This differ not solely enhances the premium actually really feel of the mannequin however moreover gives perceived price by the use of strategic pricing.
AR: In terms of shopper demand, what are the precise sorts, shade palettes or design elements in males’s fashion that you simply simply anticipate being in extreme demand for the upcoming Spring/Summer season season?
KS: In terms of shopper demand for the upcoming Spring/Summer season 2025 season, now we now have noticed an enormous rise inside the recognition of pastels and light-weight colours. Whereas the traits will naturally evolve, Aristobrat’s focus stays on a shade palette, primarily consisting of monochromes and neutrals. This technique ensures versatility and can improve the reusability of our garments.
AR: Which provides do you counsel investing in for S/S ’25 season?
KS: At Aristobrat, we prioritise working with high-quality provides that assure longevity and sustainability making it essential to place cash into the very best supplies. Subsequently, TENCEL™ Lyocell and piqué knit materials are standout choices for this and all totally different seasons. TENCEL™ Lyocell is produced from sustainably sourced wood using a closed-loop system that recycles solvents, decreasing environmental impression. It boasts extreme tenacity, environment friendly moisture administration and a fragile actually really feel in direction of the pores and pores and skin. Piqué knit materials, acknowledged for its textured ground with geometric or honeycomb patterns, is usually produced from breathable cotton. Its flexibility and sturdiness make it preferrred for polo shirts, shirt apparel, knit skirts and structured knitwear.
AR: What do you keep in mind as must-have merchandise or wardrobe requirements to include in a single’s assortment for S/S ’25?
KS: Some wardrobe staples certainly not exit of favor, whatever the yr or season. Investing in these top quality gadgets ensures you’ll on a regular basis be prepared, whether or not or not it’s for altering local weather or evolving fashion traits. Among the many must-have merchandise or wardrobe requirements to include in a single’s assortment might be:
A. Breathable Button-Down Shirts: Versatile and essential for officewear and casual outings, crafted from lightweight, breathable supplies
B. Polo T-Shirts: Conventional and versatile, good for various casual to semi-formal occasions
C. Tjamas: An real fusion of trousers and pyjamas, made preferrred for every casual and formal settings, providing a refined look with out sacrificing comfort
AR: What’s your sort out shopper’s shift in notion from quantity to top quality?
KS: The shift in shopper notion from quantity to top quality shows a rising consciousness and appreciation for long-lasting, well-made merchandise. Presently’s clients are further educated and discerning, valuing sturdiness and craftsmanship. This shift is pushed by a need for sustainability, a higher return on funding and a selection for timeless, versatile gadgets that offer larger utility and satisfaction. In consequence, producers that prioritise top quality and ethical manufacturing practices are gaining favour, as clients search to make further thoughtful and impactful choices of their wardrobes.