Safilo and Beneath Armour renew eyewear licensing settlement

Safilo Group and Beneath Armour have renewed their worldwide licensing settlement for Beneath Armour branded eyewear until 2031.

“We’re obsessive about extending our worthwhile partnership started in 2020 with Beneath Armour. We’re thrilled to proceed this journey, leveraging Beneath Armour’s rising shopper base in North America and within the the rest of the world,” said Vladimiro Baldin, chief licensed mannequin & worldwide product officer, Safilo Group.

By the use of the renewed settlement, the companies will provide lightweight, versatile eyewear choices – every sunwear and prescription – that assist athletes on and off the sector with trendy designs that maximize comfort and match, do away with distractions and improve visibility.

“As Beneath Armour works to infuse the easiest of design and innovation all through our product lessons, we stay up for persevering with to companion with Safilo on top of the range eyewear for athletes and clients world vast,” added Yassine Saidi, chief product officer for Beneath Armour.

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